About

I'm an AI research leader, product strategist, and builder of practical research systems. I started my career as a software engineer, moved into market research, and then into UX research and product strategy. That path shaped how I work: I understand how products are built, how markets behave, and how people make decisions.

The through-line of my career has been one question: how do we turn what customers tell us into decisions that meaningfully change what teams build?

Over the past 20 years, I have led research and strategy at companies including OKX, Yahoo, X, Clorox, and Unilever. At OKX, I worked within the CEO Office, leading global research and product strategy. I have built and scaled teams across six countries, supported new products and international launches, and developed systems that connect customer evidence to product direction.

Now I help research and product teams integrate AI into how they work. I build AI-assisted workflows, advise organizations on research transformation, and design systems that make evidence easier to find, interpret, and act on without losing the judgment, context, and accountability that humans bring.

I also write about AI-native research, product strategy, and what happens when researchers move beyond advising teams and begin building the systems themselves.